Nike is a company that was founded on the slogan “Just Do It.” The Nike swoosh logo, designed by Carolyn Davis in 1971, has been one of the most recognized logos in the world for over 35 years. In this blog post, we’ll take a look at 28 fascinating facts about Nike.
Table of Contents
When Was Nike Founded?
Phil Knight and Bill Bowerman started a store that sold Japanese shoes. Later they put shoes in the store, too. They started the company Nike with the name “Blue Ribbon Sports” in 1964.
When Did Nike Become Nike?
In 1971, Nike was just a product line within Blue Ribbon Sports. But they needed their own identity and Phil Knight wanted to create something that could be trademarked (BRS already had a registered logo) so he came up with “Nike.”
The name is derived from the Greek goddess of victory, known as Nike or Nik.
When Did Dike Get The Swoosh?
In 1971, Nike’s logo was designed by a graphic design student named Carolyn Davidson while she was working as an intern at the company.
The company executives liked the logo and wanted to use it on their products, but were not sure if they could legally protect it.
In 1971, Oregon had just passed legislation allowing for company logos protected under trademark law. This gave Nike protection over its own name which led to the eventual adoption of the Swoosh symbol in 1973.
When Did Nike First Go International?
Nike started primarily by selling its shoes, shirts and tracksuits at sporting goods stores in the US. When it opened its first factory overseas in 1970 Nike ventured into international markets for the first time.
When did the slogan – Just do it – come about?
In 1988 the advertising agency Wieden+Kennedy came up with the slogan as a way to get Nike’s target audience, which was very young at that time, to be more active.
When did nike become a publicly traded company?
Nike first started trading on the New York Stock Exchange on May 30, 1980. The IPO share price was $10.50
When did Nike start making apparel?
Nike began selling athletic clothing along side shoes in 1979.
When did nike get big?
Nikes path to global domination started in the mid-1970s when Nike and its rival Adidas came to an agreement that allowed each company access to the other’s home territory.
The deal gave Nike a major edge over its competitors, as it would now be able to sell shoes in Europe without incurring additional import costs or going through third party distributors who might have been biased toward their own brands.”
Nike opened up their first factory for overseas distribution in Spain on November 12, 1976.
This was followed by two more plants located outside of London and Paris throughout 1977.”
By 1983, Nike had factories all over Asia including Taiwan, Singapore and Korea. “
“In 1990 alone 14 new facilities were established around the world with most of them being built in Eastern Europe.
When did Nike start using social media?
Nike started using social media in 2011, and it was successful from the start.
Since 2010 and 2012, Nike has been on Facebook’s top 100 advertisers list.
“In a survey of US internet users conducted by RBC Capital Markets, 54% said they had never heard of Nike before seeing its advertising on Twitter. After viewing an ad for one minute or more, that number dropped to only 34%.
Nike has been extremely on most social media platforms. They have over 57 million followers on Facebook, 14.57 million Instagram. The success of Nike is often used as as an example social media success in business.
When did nike implement lean manufacturing?
Nike have emulated the Toyota Production System since 1988, and it has been very successful for them.
“The company is now all about lean manufacturing—a production philosophy that emphasizes efficiency by eliminating waste – whether it’s wasted products or wasted time.”
In 2002, Nike was named “Lean Company of the Year”.
In 2010 they started what would become Game Changer- a program to help their shoe factories in Indonesia stay ahead of competition from lower cost countries such as China. They brought on experts who focused on building up supply chains with suppliers who were just making things work rather than simply selling raw materials.
When did nike first introduced air cushioning technology?
A former aerospace engineer named Marion Franklin Rudy introduced the idea of using tiny air bubbles to soften the impact shoes have on people’s feet. After a prototype was made, the 1978 Nike Tailwind runner became one of the first sneakers with cushioning.
When did Nike Pegasus come out?
Nike introduced the Pegasus, intended to be a shoe for every runner, in 1983. The name and design of the shoe were inspired by Greek mythology and was originally billed as ‘half air’ – it was designed to look like a winged-horse.
When did nike overtake adidas as the worlds largest sports brand?
Nike became the largest sports brand in 1988.
When did nike launch their website?
The Nike website was launched in 1999. This is 7 years ahead of Adidas who rolled out their site in 2006.
Where is Nikes ‘flagship’ store?
Nike opened a 68,000-square-foot flagship store on New York City’s Fifth Avenue in November 2018. It is not only dedicated to products but also Nike’s design process—past and future.
When did nike join Instagram?
Nike joined Instagram in 2013. It has since gone on to accumulate more that 167 million followers.
Nike is often held up as the example of how Instagram should be done.
When did Nike come to the UK?
Nike (UK) Ltd, based in Sunderland since 1982 and agent for the sale of Nike’s footwear, clothing and accessories on behalf of the Nike group of companies.
Nike UK, with 264 employees in the North East, generates its revenues from a fixed commission on sales made by Nike group companies in the UK and Ireland. It also collects a fee for reimbursement of local operating costs.
When did nike come to Canada?
Nike Canada Corp specializes in sports gear. It is the leading distributor of sporting and recreational goods across Canada, and was founded in 1971.
When did nike change its name?
Nike was originally named Blue Ribbon Sports before it officially became Nike, Inc. in 1978.
Where did Nike originate from?
The Nike company was founded in 1964 by Phil Knight and Bill Bowerman, who had the idea to produce a new kind of running shoe.
When did Nike Air come out?
Phil Knight’s former aerospace engineer, Marion Franklin Rudy introduced him to the idea of using microscopic air pads in shoes for a softer landing.
This was the basis for Nike Air cushioning that would debut on the 1978 Nike Tailwind runners’ soles and eventually help make Nike one of the major companies worldwide providing athletic equipment.
When did Nike VaporFly 4% come out?
In 2017 the Nike Vaporfly 4% hit the marathons of the world.
When does Nike report earnings?
Nike releases its accounts every year on the 30th of February.
When did Nike stop producing the Sidi shoe?
In October 2009, Nike stopped production of their popular cycling shoes called SIDI after 30 years. The news came as a shock to many cyclists around the world who had come to rely on this product for its light weight design.
When did nike acquire Converse?
The purchase of Converse was completed in 2003.
When was the current Nike CEO put in post?
The current Chief Executive Officer of Nike, Inc., is John Donahoe. He was appointed to this role in 2020 and has been leading their company since then.
When did Nike Air Max come out?
The Nike Air Max is a classic shoe. The Nike Air Max was released in 1987 and created a new category of shoes which are cushioned with air rather than foam or other material.
When did nike start making running apparel?
Nike is a major producer of sporting equipment and apparel. They began producing sports shoes in the late 1970s.
In 1987, the Nike Air Max was first released with future product lines like Air Huarache introduced soon after.
Among the Nike line of sports shoes is the Nike 6.0, designed for skateboarding.
Frequently Asked Questions
What is Nike’s mission statement?
“To bring inspiration and innovation to every athlete in the world.” What does Nike do besides making shoes?
Besides manufacturing high-quality athletic footwear like running shoes, cross trainers, basketball boots, cleats (football) and soccer gear; they also manufacture sports equipment such as golf clubs, gloves (boxing), accessories such as watches or tights but most importantly clothing lines including: Air Jordan Retro sneakers with various colors and designs available each year since 1985 when Michael Jordan first wore them.
What did Nike do to celebrate their 30th anniversary?
Nike celebrated its 30th birthday by releasing a shoe with the company’s logo that included every year of production printed on it, starting from 1978 when they became “Nike, Inc.” and ending with 2008.
What are some other popular brands under nike?
Nike also owns Cole Haan, Converse, Hurley International LLC.
What is Nike +?
Nike+ is a social networking service and application that runs on the iPod Touch, iPhone, iPad or Apple Watch.
It tracks how far you have run with GPS technology and calculates your speeds/distances. It also provides feedback from coaches against various metrics like mileage run over time or per day.
What is Nike’s motto?
Nike’s slogan is “Just do it!” When they first released this phrase in 1988, their sales increased 27%.
How many people work for Nike?
There are 34,000 employees from over 200 countries that wear the swoosh logo.
How did nike become so successful?
Nike became so successful because of their revolutionary design and marketing strategy.
How many pairs of Nike shoes are sold each year?
Approximately 27 million pairs of shoes were sold last year alone!
That number doesn’t include clothing or other product sales either!
If that seems like a lot, then consider that they produce approximately 50 versions of the shoe per day every single day around the world. This adds up quickly!
How many nike stores are there?
As of May 2020, Nike operated a total of 1,096 retail stores worldwide which is down from 2019. The most stores are located in the US where there are over 300.
What is Nikes net worth?
In 2021, the Nike brand’s worth was approximately 30.44 billion U.S. dollars (a decrease of four billion from 2020).
